TrueLowCarb is an independent standard for packaged food, snacks and meals providing assurance of low carbohydrate (carb, for short) content and compliance with generally accepted Low Carb principles, especially the absence of added sugar and vegetable oils. If you see the TrueLowCarb logo, you know it’s healthy.

  • BYPASSING THOSE HORRIBLE NUTRITIONAL LABELS

    With TrueLowCarb, you can bypass all the technicalities, the confusing ingredient names (who knew maltose-dextrin was sugar?) and the jargon, and simply look for the trusted TrueLowCarb logo. No more stress about having to understand things like glycaemic carbohydrate (we’ll explain that below).

  • WHAT IS THE DEFINITION OF LOW CARB?

    Leading doctors and authorities on Low Carb often use 130g of net carbohydrate (we’ll explain that too) consumption per day as the cut-off for Low Carb. In other words, if you eat and drink, say, 125g of net carbohydrates per day, you are following a Low Carb lifestyle, albeit quite liberally. You would fall into our “Liberal” category. See following table:

    CONSUMPTION OF NET CARBOHYDRATE PER DAY (g) LOW CARB CATEGORY
    100g - 130g Liberal
    50g - 99g Moderate
    30g - 49g Strict
    Less than 30g (Ketogenic) Super Strict
  • USING TRUELOWCARB

    TrueLowCarb aims to guide people towards the “Moderate” category (highlighted above). It isn’t awfully strict, but good enough for most people to reap substantial health and weight loss benefits compared with a standard diet. People with more weight to lose or greater metabolic challenges would probably need to be at the “Strict” or even “Super Strict” level. As a reference, most people around the world are consuming 300g to 400g of net carbohydrates per day, way outside the Low Carb classification.

  • WHAT ARE NET CARBS?

    Net carbohydrates, or net carbs, are total carbs less fibre. Fibre is classified as a carbohydrate, and therefore included in total carbs, but because fibre isn’t absorbed into the bloodstream, it doesn’t increase blood sugar. Fibre can therefore be discounted, so the amount of fibre is deducted from total carbs to get net carbs. Net carbs are also known as “glycaemic carbs” or “digestible carbs”. You may think of net carbs as the carbs that affect your blood sugar.

  • THE TRUELOWCARB STANDARD

    The TrueLowCarb Standard has the following criteria:

    TYPE OF FOOD
    TYPE OF FOOD MAXIMUM NET CARB MAXIMUM SUGAR OR EQUIVALENT VEGETABLE OILS
    Snack 7.5g 2.5g None
    Packaged Food 7.5g 2.5g None
    Meals 20g 5g None
    • Net carbohydrate cannot exceed the maximum amount of grams in the table
    • Sugar of any type or form that contains glucose, fructose, maltose, lactose or other simple sugars cannot exceed the maximum amount of grams in the table
    • Vegetable oils must be absent
    • Net carbohydrate concentration cannot exceed 15g per 100g
    • Food should be as close to its natural form as possible, or minimally processed.
    • We don’t accept food with more than the necessary amount of additives including preservatives, emulsifiers, flavourants and stabilisers

    While the last two criteria are subjective, we endeavour to apply the standard as uniformly as possible and in the spirit of putting health first as opposed to palatability, shelf life or profits.

  • GOOD HEALTH DECLARATION

    All manufacturers, distributors, product providers, restaurants and food purveyors wanting to licence the TrueLowCarb trademark need to sign our Good Health Declaration. This declaration applies only to the food product or meal being certified and provides the consumer with greater assurance that the product supplier or food producer is health-orientated, committed to good health and transparent with their information provided to us.

  • COMPATIBILITY WITH RELATED LOW CARB DIETARY APPROACHES

    There are many derivatives of Low Carb that go by various names, such as LCHF (Low Carb Healthy Fat), Ketogenic (Keto) Paleo, Atkins, Modified Atkins etc. TrueLowCarb is a useful guide for these methods but may not be entirely compatible. For example, TrueLowCarb would allow dairy, which isn’t compatible with Paleo. Consumers are advised to check each product individually for adherence to their own particular eating approach. TrueLowCarb is a standard only for carbohydrate content, sugar content, presence of vegetable oils, unnecessary additives and level of processing. True ketogenic followers may find some TrueLowCarb products not strict enough.

  • BEHIND THE MOVEMENT

    TrueLowCarb is administered by Spinnach, a company dedicated to improving health and fighting chronic disease through better nutrition.

Licensing the TrueLowCarb Mark

Fees are $100 per annum for the first product and $75 per annum for subsequent products. There is a once-off registration and evaluation fee of $250 per product.

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